Master of Business Administration


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MISSION
The mission of the graduate program is to provide graduate students skillsets to compete in the global marketplace in Functional Business areas and as professional business leaders/executives. The MBA mission statement is aligned with the college’s mission statement. The program serves vertical markets that will be fueled by creating meaningful relationships with corporate and academic partners. The MBA program also creates innovative learners to provide consistent, personalized and proactive customer services.


ONLINE/HYBRID
The MBA program is offered online and face-to-face (Hybrid) in Drewry Hall located at 627 West Battle Street, Talladega, Alabama 35160. 
 

PROGRAM REQUIREMENTS
The program requires 30 semester hours of graduate-level courses aimed at preparing the student to take on leadership roles in the area of Business Administration. The program includes seven required core courses (21 credit hours) providing a mix of theoretical underpinnings and preparing students for the changing business environment. Students may select one of the seven concentrations (nine credit hours each).
The program also offers a general track option. If a student elects to complete the general track option, the student is required to complete the seven required courses and select three elective courses from either concentration area (nine credit hours). 

MBA COURSE DESCRIPTIONS FOR AREAS OF CONCENTRATION

ACCOUNTING CONCENTRATION COURSES:

ACC 420---Managerial Accounting Concepts…………………………...…………………………2(2-0)
This is an overview course in Financial and Managerial Accounting. It is designed for non-business undergraduate majors as a bridge course between Principles of Accounting and the graduate course in Accounting.  This course does not count toward degree requirements. (ACC 420 must be taken by non-business majors prior to ACC 502 – Managerial Accounting).

ACC 500---Internship in Accounting……………….………………………………………………3(3-0)
Provides an opportunity for students to gain practical experience while working in a business or governmental agency. Students are required to work full-time in their area of concentration during a summer term or semester. Internship is coordinated by a faculty member and supervised by an approved business supervisor. A final report and oral presentation are required.


ACC 510---Accounting Analysis for Decision-Making…………................................................….3(3-0)
This course is designed to familiarize students with applications of accounting data in decision-making; cost analysis as applied in the development of budgets and standards as an accounting tool for cost control and pricing. A case problem that requires students to interpret and discuss their analysis in the context of managerial decision-making is used.

ACC 502---Managerial Accounting………………………………………………………...……….3(3-0)
This is a graduate Accounting course meant to synergize the knowledge of budgeting, standard costing, cost-volume with profit analysis, performance evaluation, and variable costing. It also includes profit and loss computation, performance, and auditing assessment. It provides opportunity for Accounting systems improvement.

ACC 506---Tax Research………………….……….……………………...…………………………3(3-0)
A course designed to apply the concepts learned in Tax Accounting I. Library research and case analysis are used to develop a deeper understanding of income tax preparation.

ACC    507---Accounting Theory……………………………………………………………………3(3-0)
The study of conceptual theory underlying accounting and the development of accounting principles within the conceptual theory. Emphasis is placed on accounting objectives and the cost, revenue, income, asset, and equity concepts.

ACC 508---Readings in International Accounting………………………………….……………3(3-0)
A study of the international dimension of accounting as it relates to the multinational corporation and the international environment.

ACC 520---Tax Accounting II………………...……………………………………………………3(3-0)
The study of the income tax law regarding the alternative minimum tax, property transactions, corporations, partnerships, estates and trusts, and the gift and estate tax.

ACC 530---Advanced Accounting I…………………………………………………………………3(3-0)
This course is a study of financial accounting and reporting relate to partnerships, branches, segmental and interim reporting.

ACC 532---Advanced Accounting II……………………………………...………………………3(3-0)
Financial accounting and reporting related to business combinations and consolidations and for foreign operations.

ACC 540—Not-for-Profit Accounting…………………………………...…………………………3(3-0)
This course covers fundamental theory, generally accepted accounting principles and accounting practice and reporting for hospitals, colleges and universities, and other not-for-profits.

FINANCE CONCENTRATION COURSES:

FIN 420—Overview of Financial Management……………………………………….……………2(2-0)
This is a make-up course in Finance for non-business undergraduate majors. Emphasis will be placed on financial instruments, financial markets, institutions, portfolio management, and investment analysis. It is designed to be a bridge between Principles of Finance and a graduate course in Finance (FIN 420 must be taken prior to FIN 520 – Financial Management).

FIN 520---Financial Management………………………………………………………………...3(3-0)
This course provides an introduction to the fundamental concepts of the finance function with emphasis on the decision-making techniques relevant to financial and non-financial managers.  Topics include valuation, risk and return analysis and planning and working capital management. 

FIN 530---Cases in Financial Management………………………………………………………3(3-0)
An in-depth study of the techniques of financial analysis in solving case problems. Emphasis is on blending the theoretical and practical aspects of finance as applied to corporations. 

FIN 510---Investment Analysis……………………...…………………………………………….3(3-0)
A survey of the investment field in theory and practices from the point of view of individual and institutional investors. Includes the study of security analysis and portfolio management.

FIN 504---International Financial Management ………………….………………………….…3(3-0)
This course will provide an in-depth study of capital markets in instruments, structure and equilibrium and familiarize the students as managers with a changing international scene. The use of foreign exchange markets, interest rate risk, arbitrage, spot and forward rates, swaps and their applicability to hedging will be introduced.

FIN 505---Management of Financial Markets………………………...…………………………3(3-0)
This is an in-depth study of the different types of financial markets and institutions. Students will gain insights into the importance of the dual role played by these institutions, learn the procedures and operations in which they participate, and be able to identify the characteristics of the financial assets management and their portfolios

FIN 560---Speculative Markets and Financial Engineering………………...………………….3(3-0)
This is an in-depth study of the different types of speculative securities, mainly options and futures.  Emphasis will be placed on the theoretical foundations of modern contingent claims analysis, the necessary institution details and the significant role of financial engineering. 



 MANAGEMENT CONCENTRATION COURSES:

MGT 451---Organizational Behavior Effectiveness……………………………………………3(3-0)
This course is designed for students to learn individual and group skills required for effective functioning in an organizational context. The course highlights the leadership and managerial competencies needed to create and maintain organizations that are effective, successful, and earn above average returns on their investments. Such knowledge and skills focus on the accurate diagnosis, design, deployment, evaluation, and enhancement of organizations and organizational interventions needed to sustain effective change.  (Must be taken prior to any 500 level course for non-majors)

MGT420---Overview of Marketing …………...…………………………………………………2(2-0)
An overview course in marketing for non-business undergraduate majors. It is designed to teach marketing theories, concepts, applications and introduction to case study in marketing. It prepares students for the graduate course in Marketing.  (Must be taken prior to any 500 level course for non-majors)



MGT 510 ---The Legal Environment of Business………………………………………………3(3-0)
Develops an understanding of the interrelationships of law and society and an awareness of the need to recognize the conflicting rights and duties which lead to the formation of law, together with the impact such law has on the business community.

MGT 508---Quantitative Methods for Managers………………………………………………3(3-0)
This course introduces students to the major quantitative techniques used in management decision-making. Topics include deterministic and probability models, decision theory, game theory, linear programming, production planning, operating technology, simulation dynamic programming, and advanced applications of statistics. Computer applications are emphasized.

MGT 530---Organizational Behavior and Effectiveness………………………………………3(3-0)
This course enhances understanding of all aspects of behavior in organizational settings through the systematic study of individual, group, and organizational settings and processes. The approach is experiential and focuses on organization development, leadership, and teamwork.  The goal of the course is increasing competencies to improve organizational effectiveness and enhance competitive advantage.

MGT 620---Leadership………………………………………………………………………….3(3-0)
The course provides students with a theory-based, integrative and practical view of leadership.  Contemporary debates and controversies within the field of leadership are presented, emphasizing integration of theory and practice with a cross-cultural perspective.

MGT 525---Human Resources Management…………………………………………………3(3-0)
Explores the process of forecasting and identifying resources in the labor market, determining staffing needs, developing budgets, and employment plans. Includes the creation of job specifications, recruitment programs, and interviewing and selection techniques. Emphasis on program evaluation and legal considerations, equal employment opportunity, performance appraisal, compensation management, and training and development. Includes discussion of contemporary issues in the field

MGT 512---Small Business Management………………………………………………………3(3-0)
Involves the student under faculty supervision in solving current, real-life and small business situations. Actual cases embrace marketing, finance, accounting and organizational effectiveness. 

MGT 599---Business Policy and Strategic Management………………………………………3(3-0)
This course can be taken only after completion of at least 24 hours of MBA courses. The purpose of the course is to give the student an opportunity to develop and appreciate skills and perceptive capabilities needed by higher-level leaders and managers in all types of organizations. Emphasis is given to the integration of subject matter from all business courses and other disciplines in formulating, implementing and evaluating cross-functional decisions that enable the organization to achieve its goals and objectives. Comprehensive strategic analysis of organizations in a wide variety of situations is conducted. This is the capstone MBA course for graduation.

MARKETING CONCENTRATION COURSES:

MKT 515---Marketing of Services….…………………………………………………………...3(3-0)
This is the teaching of marketing functions and activities of services. These include but are not limited to Hospital services, Restaurant services, Hotel services, Airline services, etc. It teaches the marketing of nontangible products.

MKT 510---Marketing Management……………………………………………………………3(3-0)
A comprehensive study of marketing practices, theories and strategic marketing decision-making in all types of organizations and enterprises. Both case study and strategic approaches will be used to teach the course.

MKT 530---Global Marketing………………………………………………………………...…3(3-0)
A course designed to introduce students to the cultural, institutional, geo-political, and economic variables influencing the global market environment. The concepts of global trade and framework for the development and implementation of global marketing strategies will be emphasized.

MKT 540---Marketing Strategy…………………………………………………………………3(3-0)
Emphasizes both quantitative and creative approaches to strategic marketing. Includes formulations of strategies and decision-making in marketing practices. Focus will be on models of strategy (BCG, 4ps, SSA, SWOT, B.E) of marketing, positioning, and market entry strategies.

MKT 504---Marketing Research………………………………………………………………...3(3-0)
How to conduct empirical and descriptive research. Research design and use of survey methods, data collection, analysis, and report writing skills.

MKT 515---Consumer Behavior…………………………………………………………………3(3-0)
Application of psychological, sociological, and marketing theories and research findings, to the decision-making process and their implications for consumer behavior, research projects, and decisions. The study of consumer purchasing patterns and experiential learning exercises. Research form paper required.

MKT 550---Advanced Media Advertising and Sales…………………………...………………3(3-0)
Survey of processes, strategies, and practices of producing, selling, and evaluating advertising. Emphasis on consumer and marketing research, media campaigns, marketing plans, audience analysis, and consumer buying behavior.

MKT 500---Marketing Channels and Logistics……………………………………………...…3(3-0)
This course will deal with integrated physical distribution systems, physical distribution functions including transportation, warehousing, inventory control, material handling, purchasing/procurement, production and information systems.

ENTREPRENEURSHIP CONCENTRATION COURSES:

ENT 500 --- Entrepreneurship and Venture Management…………………………………3(3-0)
This is the core course in the program. It examines the nature of entrepreneurial process first in a start-up context and then in a corporate context. In a start-up context, the course analyzes a variety of issues surrounding new venture creation, including the business plan, the economics of the business, determining resource needs and acquiring resources, marketing needs/capabilities requirements, deal structure, technology issues, harvesting issues, and ethical issues, among others. In a corporate context, the course explores ways to facilitate and sustain entrepreneurship in larger, established organizations. We suggest faculty team teaching approach to this course.

ENT 501 --- Venture Capital and Business Plan…………………………………………….3(3-0)
Focuses on the financial issues and needs confronting start-up entrepreneurs and needed for entrepreneurs to grow their small businesses. The course has three major areas of focus: a) understanding the internal financial operations of a venture, such as the cost structure, contribution analysis, construction of financial statements, and the determination of the value of a venture; b) venture financing, including determination of how much money is needed, when to go to which source of financing, and new developments in entrepreneurial finance; c) making deals and buying into businesses. Sample issues here include deal structure, negotiation, resource leveraging, purchasing a business and franchising.

ENT 520 ---Imagination and New Product Development…………………………………….3(3-0)
A graduate level course, discussing issues related to ideation and opportunity discovery. This course examines the fundamental nature of imagination, creativity and the strategic process. Students are encouraged to explore their own creative minds in problem-solving and are immersed in a range of scenarios or real world cases in which they must come up with creative solutions.

ENT---525--Entrepreneurial Finance……………………………………………………………3(3-0)
This course is designed to educate entrepreneurs on the role of finance and financial management in start-up businesses. The use of a business plan in attracting external funding and investors. The course will also provide an in-depth exploration of capital markets and finance functions with emphasis on decision-making, especially for non-financial managers who are entrepreneurs.


ENT 540 --- Special Topics in Entrepreneurship and Ethics………….……………………...3(3-0
A graduate level course that involves in-depth exploration of specialty topics within the discipline of entrepreneurship and its ethical dilemmas. The course is offered once per academic year to address specific topics of interest to students, the community, and faculty that are not covered in the conventional entrepreneurship courses. Key emerging questions and ethical issues in the field of entrepreneurship as a job are addressed.


ENT 550 – Global Entrepreneurship Empowerment…………………………………………...3(3-0)
This course provides interaction with the city of Nairobi, Kenya or the city of Lagos Nigeria entrepreneurs over five weeks as part of structured consulting engagements. Teams of three to four students are assigned to work on projects. Team members must develop a relationship with the entrepreneur, establish trust, learn as much as possible about the entrepreneur, culture, values and his/her venture/enterprise. Determine priorities, select tasks that can be accomplished within the time of the consulting engagement, perform the necessary research and analysis on possible solutions to these tasks, and design detailed solutions and related action plans before the end of the period. There is consulting, interaction and mentoring of the team’s members by the faculty co-coordinator involved in the program. A final consulting project report summarizes the teams’ assessment of each venture and the set of at least four deliverables produced for the clients. Students must also maintain journals of their experiences.

ENT 560 – Economics of Entrepreneurship and Innovation…………………………………3(3-0)
Students will be taught the fundamentals of economics theories, concepts, and applied economics for everyday management and understanding of how businesses are managed in any given economy.  The main focus will be on the application of economic thoughts to labor markets and labor management.


ENT 565 ---Women and Minority Entrepreneurship…………………………………………3(3-0)
This course focuses on special problems and situational analysis of Minority and Women owned businesses and entrepreneurs. The course will target individual businesses, provide diagnostic analysis of the financial, marketing, management and most likely production problems/challenges of the target group of entrepreneurs. Team of students will be assigned to specific business issues or problems, under the supervision of the instructor.

ENT 530—Entrepreneurship Marketing…………………………………………………….3(3-0)
Examine and understand the concept and the role of marketing in start-up ventures. Emphasis will be on the role of entrepreneurial mind-set in marketing practices. Customer needs as the driving force in entrepreneurship is the theme of this course. The course explores creative approaches to defining markets, marketing activities, marketing functions, and market segments. The use of marketing research and the importance of data collection in marketing decision-making processes will be examined. Students will identify ways to leverage marketing resources and rely on networks to accomplish marketing tasks.


HEALTHCARE MANAGEMENT (HCM) CONCENTRATION:

HCM 541—Quality Management in Health Care Organization………………….………….3(3-0)
Foundations of quality which focus on patient satisfaction and provision of quality care will be explored. Emphasis will be placed on the needed for incremental measures of quality care. Additionally, formal quality assessment procedures, regulatory agencies and schools of thought on quality management will be reviewed.
HCM 510 – Hospital Management……………………………………...…………………….3(3-0) Hospital clinic course which provides intensive study of health care organizations. In addition to traditional models of health care, novel health care delivery systems, such as managed care organizations will be studied.
HCM 511-- Ethic/Legal Issues in Health Care….…………………...………………….………3(3-0) Theories and principles of ethical decision making will provide a framework for the analysis and resolution of complex dilemmas. A historical and current examination of the law as related to the ethical decision making process will be included. Related ethical/legal topics will include: tort of battery, informed consent, negligence, The Patient's Bill of Rights, living wills and advanced directives.
HCM 520-- Research in Health/Biostatistics ….………………….………………….………3(3-0)
An introductory study of the research process using a health related topic. Proposal development will be enhanced by problem and hypothesis formulation, a review of the literature, and the development of a methodological / bio-statistical plan for data analysis.
HCM 530-- Chronic Diseases…………………………………………………………………...3(3-0)
The study of selected chronic diseases- including causation, treatment, and prevention. The social and economic impact of the disease process will be highlighted.
HCM 509—Advanced Medical Terminology ..............................................................................3(3-0)
A systematic study of the language of medicine. Focal areas include the development of medical vocabulary and communication skills through the analysis of word components and practice of medicine.
HCM 503-- Health Care Marketing..............................................................................................3(3-0) This course will explore the application of marketing theories and concepts to the health care industry. Issues such as patient satisfaction, the role of physicians, pharmaceutical industries and nurses in health care marketing will be addressed. Emphasis will be placed on ethical marketing practices and strategies. Students will develop working knowledge and appreciation for the glossary of marketing language and terminology. Prerequisite: MKTG 3120.
HCM 512 - Health Care Administration Practicum I (Optional)........................................... 3(3-0)   The initial application of theoretical classroom knowledge in a community based health care facility. Health facility types include: hospitals, nursing homes, physician practices, and various types of clinics and ambulatory care centers. Prerequisite: Senior standing.
HCM 525 - Insurance for Health Care Professionals................................................................. 3(3-0) the student will gain knowledge of various disease classification systems needed to understand and process insurance claims. Various categories of insurance for study include: universal health insurance, private insurance, Medicare and the Tri- Care System. Included also will be electronic and other state-of-the-art billing procedures.

Logistics and Supply Chain Management Courses for Concentration:

LOG 500 - Survey of Logistics – Three semester hours. The course deals with the role and functions of logistics and supply chain management in the economy and organization.  Logistics functions, including supply chain service, transportation, distribution management, warehousing and supply chain infrastructures management are discussed.

LOG. 501 Transportation and Channels of Distribution Three semester hours. This course describes and develops the concept of Channels of distribution, with emphasis on Systems of Transportation, Usually by Road, Sea, Trail, Pipe, Train and Air. Current virtual distribution, using On-line Shopping and Shipping will be discussed. Integrated logistics supports as the basic process of transportation will be adopted.

LOG 538 International Marketing and Logistics—Three semester hours. This course will deal with global integrated physical distribution systems and physical distribution functions, including transportation, warehousing, sea ports, inventory control, materials handling, purchasing, production planning, and information systems. The course emphasizes global operations and features a systems analysis and systems modeling perspective.

LOG 571 Logistics and Supply Chain Management—Three semester hours. Critical examination of the role of logistics/supply chain and evaluation of emerging patterns of industry behavior. Illustrative of supply chain management, strategic foundations that support supply chain management including managing and measuring integrated purchasing, manufacturing operations, and logistics.

LOG 504 Warehousing Three semester hours. This course describes and develops the concept of warehousing and general storage systems for Inventory safe keeping, integrated logistics supports as the basic ingredient effective Logistics and Supply Chain Management. The principles of logistics are applied in a “building concept” approach with constant emphasis on logistics management.

LOG 572 Product Life Cycle Management – Three semester hours. This course describes and develops the concept of integrated logistics supports as the basic ingredient of cost effective product life cycle management from product concept born of need through phase out resulting from obsolescence. The principles of marketing are applied in a “cradle to grave” approach with constant emphasis on Logistics and Supply Chain management.

LOG 590 Independent Study in Logistics—A maximum of 6 semester hours. This course requires intensive reading and a concentrated examination of research and theory in a specific area of interest within logistics and transportation. The student works closely with a faculty member.

LOG 599 Logistics Policy – Three semester hours. This course focuses on the development of effective logistical strategies that will generate added value to an organization and competitive edge. Topics include the relationship between logistical elements (transportation, information technology, customer service, inventory warehousing) understanding of global inbound and outbound logistics, planning implementation, control, and customer requirement; and the utilization of logistical strategies as the engine for improving corporate performance.



 
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